With more than 100 years of combined experience in both automotive and technology, the leadership team at Tire Profile can truly be considered one of the best in the industry.
Tire Profiles was formed in 2008 as an offshoot of a railway diagnostics company called ImageMap. From the early 1990s, Roger Tracy and his team of engineers at ImageMap developed diagnostic measurement systems for railway infrastructure and rolling stock. Complementary systems were also developed to measure different properties of the rail car wheels. These systems became widely used throughout the world for measuring rail track conformity on North America’s heavy haul railroads, in China’s vast railway infrastructure system and on the high speed railways of Europe. ImageMap rail equipment is used today to measure track at up to 200 mph (320km/h).
At the same time, ImageMap also developed systems for use in the tire engineering labs of major tire manufacturers to measure tread depth and sidewall deflection of tires under load. The cutting edge technology of these “TireMap” systems formed the seed of what would become Tire Profiles. An early version was engineered for the Formula 1 racing circuit to measure the wear patterns of their grooved tires. This development was what gave birth to the tire replacement industry products Tire Profiles sells today.
In 2013, Roger Tracy team up with auto industry veteran David Boyle to help develop these products for the automotive industry. As Tire Profiles’ first president, David Boyle’s experience in building and running large technology based companies with products designed specifically for the automotive repair market has been instrumental in shaping Tire Profiles into what it is today. In January 2014, Tire Profiles officially launched the TreadSpec brand of products to meet the needs to the automotive, new car and aftermarket segments. Later that year, a prototype of what would become the Groove Glove won the best new technology product award as SEMA. With two products, TreadSpec and Groove Glove, Tire Profiles is the industry leader in tire and alignment measurement and diagnostic systems and instruments.
Roger Tracy is one of the pioneers in laser measurement technology. With a career that spans more than 40 years, Roger has been at the forefront of many technology advancements in this field. Roger started his engineering career working for Chrysler Corporation in Europe. From there, he moved to International Harvester, where he held a number of senior management positions and, ultimately, ended up responsible for their $120 million manufacturing operation in France. In 1990, Roger became President of Pandrol International in London. It was here that Roger was exposed to the railway industry that would ultimately lead him to start Tire Profiles. After leaving Pandrol, Roger embarked on his first entrepreneurial endeavor when he founded ImageMap Inc., which set out to develop a high-tech system using lasers to measure railcar wheels and track. The goal was to reduce cost through technology to assist a process that was labor intensive and ultimately produce better results at a lower cost. Roger and his team of engineers developed a system using lasers, complex mathematics and computer software, saving the industry millions of dollars. After establishing ImgaeMap as a market leader in North America, Europe and China, Roger sold the company to one of his competitors in Italy. Having established himself as a pioneer and expert in laser measurement technology Roger was approached by Formula 1 racing to develop a tool using lasers to measure tire wear patterns on a Formula 1 race cars. It was this development that lead Roger to form Tire Profiles Inc. and leverage the railway and racing technology to develop a system to measure passenger vehicle tire and alignment wear.
David Boyle brings more than 25 years of automotive experience to his role as Chief Operating Officer at Tire Profiles. David began his career working for Newgen Results Corporation, the industry’s first full-service CRM provider, where he went on to hold several VP-level positions. This included running the company’s $20 million dollar consulting division, considered to be one of the best in the industry at that time. This experience lead David to his first entrepreneurial endeavor where he was one of the founding members of MPI, the industry’s first electronic inspection company. While serving as MPI’s President and COO, David was directly responsible for growing the company from a startup to more than $30 million in annual revenue. In his role as President and Chief Operating Officer, David is directly responsible for all aspects of Tire Profiles’ North American business. Over his career, David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena. A little known fact about David is that before starting his business career he spent 8 years as a full-time professional race car driver, which he credits for his affinity for cars and his eventual decision to make a career in the automotive industry.
Jeff Hislop has 32 years of experience in the automotive industry. Jeff led internal application development, IT infrastructure and help desk support teams for Service Repair Solutions (SRS), Inc. with domestic and international operations for 10 years. Jeff managed IT budgets in excess of $10 million, guided capital expense projects in excess of $20 million and has deep knowledge of the budgeting and forecasting process. Jeff has managed network, data centers and both customer-facing and internal applications. Jeff has more than 15 years of service with Identifix, a subsidiary of SRS, Inc., and brought a wealth of industry-related experience to the executive team. His background includes diagnostic and repair technician, repair shop manager, automotive instructor, manager of automotive diagnostic tool development programs and co-inventor on a vehicle emissions diagnostic patent. In addition to his technology background, Jeff has held roles in sales, operations, call center management and information technology.
Howard has held various VP-level positions for ADP, Newgen Results, MPi, Xtime and now Tire Profiles, as of March 2016. These assignments have included running sales teams in North America, in addition to early in career experience in both Finance and General Management. A customer-centric leader with a Masters degree in Management and specialization in Information Processing, has helped fuel company growth in the early stages of a business life cycle, which has been the hallmark of his career.
Al has a broad automotive business background, including leadership experience in sales, marketing, and technology with established and start-up companies in the United States and internationally. His commercial focus has been with automotive OEM brands, supply chain and dealerships delivering disruptive products, and technologies that create significant value for partners and customers. Responsible for leading TPI‘s National Account activity, Al leads the company’s efforts in business development.
Rob Emerick is a 20-year veteran of the automotive aftermarket and motorsports business, focusing on integrated brand marketing, licensing and sales programs across multiple business and consumer product segments. Rob currently provides executive leadership for all ongoing marketing efforts and national account sales as Vice President of Marketing at Tire Profiles. While serving as Vice President of Licensing at Action Performance Companies, Rob was able to work with an executive team to develop a $400 million publicly traded motorsports merchandise business, as well as provide representation for several top tier motorsports teams. Rob co-founded a full-service marketing agency, Victory Management Group, and has provided marketing and sales management for a variety of clients, including General Motors, Ford Motor Company, 3M Corporation, International Speedway Corporation and Lowes.
Jim Moore brings 30+ years of sales/marketing management from the Automotive Equipment aftermarket in North America. He manages a team of Independent Factory Representatives that are key to the distribution network for providing sales and support of products sold into the aftermarket. Jim has managed $30 million dollars annually in wheel service equipment sales for a major US corporation. Jim has developed key marketing programs for some of the largest national accounts in both the automotive parts and wheel service equipment markets.
After graduating from the University of North Texas with a BBA in 1992, Sean hired on with a Fortune 500 company as a young sales professional. After a few years, he started working as a service advisor in a car dealership because he thought it was fun. Over the next 10 years, he would enjoy success and advance into management. Wanting to do something different, he hired on with a startup software company serving the very space he left. Over the next 11 years at MPI, he was successful in several different roles, including sales and consulting manager. As Senior Director of Implementation, his responsibilities include onboarding new customers, procurement and warehouse operations. Sean enjoys live music, playing the bass guitar (although he’s not very good) and riding motorcycles. Sean has a beautiful wife, 2 daughters and 2 granddaughters and looks forward to spending time with them.
Krystal Woolley has a degree in Organizational Leadership from Fresno Pacific University. She has more than 10 years of experience working as a Human Resources Manager for small to mid-size companies in the IT, oil & gas and legal industries. She started her career working for an East Texas fish farm until she decided to make a move to California. In California, she worked with multiple companies with multi-state employees, executing human resource management and payroll functions. Krystal has a passion for employee and cultural development. Although Krystal wears multiple hats at TPI, her core responsibilities are to develop key recruiting and employment development initiatives, process payroll, and work as an assistant to the executive leadership team.
Steve Johnson has concentrated expertise in the integration of information technology initiatives into a broad range of business sectors. Before his current role as Director of Field Operations, he spent several years as a specialist in public safety, serving with a large metropolitan law enforcement agency. He later joined Northrop Grumman, where he quickly rose to the position of Deputy Program Manager (OPR) in their Advanced Systems Division, leading a “Tiger-team” that included project managers, design engineers, procurement administrators and prototype manufacturing teams over a number of technology and construction initiatives related to the B-2 Weapons System. Also, he has more than 20 years of commercial and industrial construction experience and holds an active General Contractor’s License.
With more than 25 years of experience in software development and IT, John has worked in a wide range of industries. He started his career at a small, entrepreneurial company that instilled in him a passion for customer service. That passion for service became a key part of his professional DNA. John was an early adopter of object-oriented development and other strategies for improving software quality. In 2000, he moved to McKesson Provider Technologies, the software development division of McKesson Corporation, where he contributed to process improvement initiatives, in addition to his software development role. Later, at NEC Enterprise Communication Technologies, he established the Engineering Services team, which was responsible for special project and production software development, level 4 engineering support, and customer education. As Director of Product Development, John will be the voice of the customer and will work with TPI’s customers, sales, and senior management as well as the application development team.
Chip Bergquist has an undergraduate degree in electrical engineering, a graduate degree in software design and development and more than 25 years of experience translating product vision into software reality. He has worked on a number of expert-system-based information systems targeted at improving end-user productivity in the mainframe, healthcare and automotive industries. He has also worked on a number of information delivery systems, including early-stage wireless networks (SME, CDPD, etc.) and a variety of website delivery platforms. He has worked for both small and large companies. He has a passion for solving business problems and supporting business objectives through the use of interconnected software systems. Delivering software that meets business needs is at the core of all Chip does.
Hank Layton brings more than 30 years of IT, Service Desk and Customer Service experience to Tire Profiles. His career started with Texas Instruments and has grown into an IT leadership role managing network operations centers and IT support desks for many leading companies. Hank has managed top-tier support staff and has been instrumental in the development of process improvements and key growth for both IT and telecom companies alike. The match at Tire Profiles for Hank was perfect as the Director of Customer Support, which allows him to combine his leadership of the support staff, his IT support knowledge and his love of the automotive industry. Hank has been a drag racer for many years and loves motorsports of all types. Hank developed his love of cars and racing while working for his dad in their automotive parts supply and service business.