Our Strength is Our People
the key to success in your work
Tire Profiles was formed in 2008 as an offshoot of a railway diagnostics company called ImageMap. From the early 1990′s, Roger Tracy and his team of engineers at ImageMap developed diagnostic measurement systems for railway infrastructure and rolling stock. Complementary systems were also developed to measure different properties of the rail car wheels themselves. These systems became widely used throughout the world for measuring rail track conformity on North America’s heavy haul railroads, in China’s vast railway infrastructure system and on the high speed railways of Europe. ImageMap rail equipment is used today to measure track at up to 200 mph (320km/h).
At the same time, ImageMap was also developing systems for use in the tire engineering labs of major tire manufacturers to measure tread depth and sidewall deflection of tires under load. The cutting edge technology of these “TireMap” systems formed the seed of what would eventually become Tire Profiles. An early version was engineered for the Formula 1 racing circuit to measure the wear patterns of their grooved tires. This development was what gave birth to the tire replacement industry products Tire Profiles sells today.
In 2013 Roger Tracy team up with auto industry veteran David Boyle to help develop these products for the automotive industry. As Tire Profiles first President David Boyle’s experience in building and running large technology based companies with products designed specifically for the automotive repair market has been instrumental in shaping Tire Profiles to what it is today. In January 2014 Tire Profiles officially launched the TreadSpec brand of products to meet the needs to the automotive, new car and aftermarket segments. Later that year a prototype of what would become the Groove Glove won the best new technology product award as SEMA. Now offering two products, TreadSpec and Groove Glove, Tire Profiles is the industry leader in tire and alignment measurement and diagnostic systems and instruments.
With more than 100 years of combined experience in both automotive and technology, the leadership team at Tire Profile can truly be considered one of the best in the industry.
Roger Tracy is one of the pioneers in laser measurement technology. With a career that spans over 40 years Roger has been at the forefront of many technology advancements in this field. Roger started his engineering career working for Chrysler Corporation in Europe. From there Roger moved to International Harvester where her held a number of senior management positions and ultimately ended up responsible for their $120 Million manufacturing operation in France. In 1990 Roger became President of Pandrol International in London. It is here that Roger was exposed to the Railway Industry that ultimately would lead him to start Tire Profiles. After leaving Pandrol Roger embarked on his first entrepreneurial endeavor when he founded ImageMap Inc. which set out to develop a high-tech system using lasers to measure railcar wheels and track. The goal was to reduce cost through technology to assist a process that was labor intensive and ultimately produce better results at a lower cost. Roger and his team of engineers developed a system using lasers, complex mathematics and computer software, saving the industry millions of dollars. After establishing ImgaeMap as a market leader in the North America, Europe and China, Roger sold the company to one of his competitors in Italy. Having now established himself as a pioneer and expert in laser measurement technology Roger was approached by Formula 1 Racing to develop a tool using lasers to measure tire wear patterns on a Formula 1 race cars. It was this development that lead Roger to form Tire Profiles Inc. and leverage the railway and racing technology to develop a system to measure passenger vehicle tire and alignment wear.
David Boyle brings over 25 years of automotive experience to his role as Chief Operating Officer at Tire Profiles. David began his career working for Newgen Results Corporation the industry’s first full service CRM provider where he went on to hold several VP level positions. This included running the company’s $20 Million dollar consulting division considered to be one of the best in the industry at that time. This experience lead David to his first entrepreneurial endeavor where he was one of the founding members of MPI, the industry’s first electronic inspection company. While serving as MPI’s President and COO David was directly responsible for growing the company from a startup to over $30 Million in annual revenue. In his role as President and Chief Operating Officer David is directly responsible for all aspects of Tire Profiles North American business. Over his career David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for over 20 years with 2 (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena. A little known fact about David is that before starting his business career he spent 8 years as a full-time professional race car driver which he credits for his affinity for cars and his eventual decision to make a career in the automotive industry.
Jeff Hislop has 32 years of experience in the automotive industry. Jeff led internal application development, IT infrastructure and help desk support teams for Service Repair Solutions, Inc. with domestic and international operations for 10 years. Jeff managed IT budgets in excess of 10 million dollars, guided capital expense projects in excess of 20 million and has deep knowledge of the budgeting and forecasting process. Jeff has managed network, data centers and both customer facing and internal applications. Jeff has over 15 years of service with Identifix, a subsidiary of SRS, Inc., and brought a breadth of industry related experience to the executive team. His background includes diagnostic and repair technician, repair shop manager, automotive instructor, manager of automotive diagnostic tool development programs and co-inventor on a vehicle emissions diagnostic patent. In addition to his technology background, Mr. Hislop has held roles in sales, operations, call center management and information technology.
Scott Rea has been involved in various aspects of automotive for over 25 years. He started his career at Newgen where he eventually became a Regional Vice President. Newgen was a shop scheduling and CRM company. He was then involved in a startup software consulting company that introduced the first hand held wireless write up solution for the service department to improve customer handling by the service advisor. He was instrumental in the acquisition by ADP Dealer Service. He then took on the role of Director of Sales in the transition of the Super Service Advisor product into the mainstream salesforce. Scott then moved into selling ERP and large scale consulting projects with SAP and T-Systems. Most recently he was a Regional Vice President of sales managing the Eastern sales team for MPI until the recent sale of the company and his transition into Senior VP of Sales for TPI.
Howard has held various VP level positions for ADP, Newgen Results, MPi, Xtime and now Tire Profiles as of March 2016. These assignments have included running sales forces in North America in addition to early in career experience in both Finance and General Management. A customer centric leader, with a Masters degree in Management with a specialization in Information Processing, has helped fuel company growth in the early stages of a business lifecycle which has been the hallmark of his career.
Al has a broad automotive business background including leadership experience in sales, marketing, and technology with established and start up companies in the US and internationally. His commercial focus has been with automotive OEM brands, supply chain and dealerships delivering disruptive products and technologies that create significant value for partners and customers. Responsible for leading TPI‘s National Account activity, Al leads the company’s efforts in business development.
Prior to his current role as VP of Sales, Fleet & Truck at TPI, he served as Director of Sales at ADP Dealer Services Team Truck for 14 years. Dave was also responsible for driving regional results into double digits, year over year, at Newton. He also served as Regional VP of Sales at MPI.
Rob Emerick is a 20 year veteran of the automotive aftermarket and motorsports business focusing on integrated brand marketing, licensing and sales programs across multiple business and consumer product segments. Rob currently provides executive leadership for all ongoing marketing efforts and national account sales as Vice President of Marketing at Tire Profiles Inc. While serving as Vice President of Licensing at Action Performance Companies, Rob was able to work with an executive team to develop a $400 million publicly traded motorsports merchandise business, as well as provide representation for several top tier motorsports teams. Rob co-founded a full service marketing agency, Victory Management Group and has been fortunate to provide marketing and sales management for a variety of clients including General Motors, Ford Motor Company, 3M Corporation, International Speedway Corporation, and Lowes.
Over 25 years of software development and IT experience in the fields of healthcare, finance and telecommunications. I starting my career at a small entrepreneurial company that had a passion for customer service; that passion has become part of my DNA. While there I was an early adopter of object oriented development and other strategies for improving the quality of software. In 2000 I moved to McKesson Provider Technologies, the software development division of Fortune 20 McKesson Corporation, where in addition to software development rolls, I contributed to our process improvement initiatives including CMMi certification. At NEC Enterprise Communication Technologies I established the Engineering Services team responsible for special projects and production software development, level 4 engineering support and customer education.
Steve Johnson has concentrated expertise in the integration of information technology initiatives into a broad range of business sectors. Prior to his current role as Director of Field Operations he spent several years as a specialist in public safety, serving with a large metropolitan law enforcement agency. He later joined Northrop Grumman where he quickly rose to the position of Deputy Program Manager (OPR) in their Advanced Systems Division leading a “Tiger-team” including project managers, design engineers, procurement administrators and, prototype manufacturing teams over a number of technology and construction initiatives related to the B-2 Weapons System. Also, he has over 20 years of commercial and industrial construction experience, and holds an active General Contractor’s License.
Hank Layton brings over 30 years of IT, Service Desk and Customer Service experience to Tire Profiles. His career started with Texas Instruments and has grown into an IT leadership role managing Network Operations Centers and IT Support Desks for many leading companies. Hank has managed top tier support staff and has been instrumental in the development of process improvements and key growth for both IT and Telecom companies alike. The match at Tire Profiles for Hank was perfect as the Director of Customer Support which allows him to combine his leadership of the support staff, his IT support knowledge and his love of the automotive industry. Hank has been a drag racer for many years and loves motorsports of all types. Hank developed his love of cars and racing while working for his dad in their automotive parts supply and service business.
Chip Bergquist has an undergraduate degree in electrical engineering, a graduate degree in software design and development and over 25 years of experience translating product vision into software reality. He has worked on a number of expert-system-based information systems targeted to improving end-user productivity in the mainframe, healthcare and automotive industries. He has also worked on a number of information delivery systems including early-stage wireless networks (SME, CDPD, etc.) and a variety of website delivery platforms. He has worked for both small and large companies. He has a passion for solving business problems and supporting business objectives through the use of interconnected software systems. Delivering software that meets business needs is at the core of all Chip does.
After graduating from the University of North Texas with a BBA in 1992, Sean hired on with a Fortune 500 company as a young sales professional. After a few years he started working as a service advisor in a car dealership because he thought it was fun. Over the next 10 years he would enjoy success and advance into management. Wanting to do something different, he hired on with a startup software company serving the very space he left. Over the next 11 years at MPI he was successful in several different roles including sales and consulting manager. As Senior Director of Implementation, his responsibilities include on-boarding new customers, procurement and warehouse operations, to name a few. Sean enjoys live music, playing the bass guitar (although he’s not very good) and riding motorcycles. Sean has a beautiful wife, 2 daughters and 2 granddaughters and looks forward to spending time with them.