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With more than 100 years of combined experience in both automotive and technology, the leadership team at Tire Profile can truly be considered one of the best in the industry.


David Boyle brings more than 25 years of automotive experience to his role as Chief Operating Officer at Tire Profiles. David began his career working for Newgen Results Corporation, the industry’s first full-service CRM provider, where he went on to hold several VP-level positions. This included running the company’s $20 million dollar consulting division, considered to be one of the best in the industry at that time. This experience lead David to his first entrepreneurial endeavor where he was one of the founding members of MPI, the industry’s first electronic inspection company. While serving as MPI’s President and COO, David was directly responsible for growing the company from a startup to more than $30 million in annual revenue. In his role as President and Chief Operating Officer, David is directly responsible for all aspects of Tire Profiles’ North American business. Over his career, David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena. A little known fact about David is that before starting his business career he spent 8 years as a full-time professional race car driver, which he credits for his affinity for cars and his eventual decision to make a career in the automotive industry.

Roger Tracy is one of the pioneers in laser measurement technology. With a career that spans more than 40 years, Roger has been at the forefront of many technology advancements in this field. Roger started his engineering career working for Chrysler Corporation in Europe. From there, he moved to International Harvester, where he held a number of senior management positions and, ultimately, ended up responsible for their $120 million manufacturing operation in France. In 1990, Roger became President of Pandrol International in London. It was here that Roger was exposed to the railway industry that would ultimately lead him to start Tire Profiles. After leaving Pandrol, Roger embarked on his first entrepreneurial endeavor when he founded ImageMap Inc., which set out to develop a high-tech system using lasers to measure railcar wheels and track. The goal was to reduce cost through technology to assist a process that was labor intensive and ultimately produce better results at a lower cost. Roger and his team of engineers developed a system using lasers, complex mathematics and computer software, saving the industry millions of dollars. After establishing ImgaeMap as a market leader in North America, Europe and China, Roger sold the company to one of his competitors in Italy. Having established himself as a pioneer and expert in laser measurement technology Roger was approached by Formula 1 racing to develop a tool using lasers to measure tire wear patterns on a Formula 1 race cars. It was this development that lead Roger to form Tire Profiles Inc. and leverage the railway and racing technology to develop a system to measure passenger vehicle tire and alignment wear.

Jeff Hislop has 32 years of experience in the automotive industry. Jeff led internal application development, IT infrastructure and help desk support teams for Service Repair Solutions (SRS), Inc. with domestic and international operations for 10 years. Jeff managed IT budgets in excess of $10 million, guided capital expense projects in excess of $20 million and has deep knowledge of the budgeting and forecasting process. Jeff has managed network, data centers and both customer-facing and internal applications. Jeff has more than 15 years of service with Identifix, a subsidiary of SRS, Inc., and brought a wealth of industry-related experience to the executive team. His background includes diagnostic and repair technician, repair shop manager, automotive instructor, manager of automotive diagnostic tool development programs and co-inventor on a vehicle emissions diagnostic patent. In addition to his technology background, Jeff has held roles in sales, operations, call center management and information technology.

Harold has over 30 years of automotive industry background. He has held leadership roles for major automotive industry giants ATD, MSXI, Bosch and Omni to name a few. Harold has led development teams, sales teams and operations teams all over the US and Canada. He has managed budgets over 30 million with his teams delivering over 170 million in topline sales. He also brings an extensive OEM training background that includes Ford, GM, Toyota Lexus Honda and Acura. Automotive diagnostics software, new car dealership software, process improvement and transformation strategies are also a part of his toolbox.


Howard has held various VP-level positions for ADP, Newgen Results, MPi, Xtime and now Tire Profiles, as of March 2016. These assignments have included running sales teams in North America, in addition to early in career experience in both Finance and General Management. A customer-centric leader with a Masters degree in Management and specialization in Information Processing, has helped fuel company growth in the early stages of a business life cycle, which has been the hallmark of his career.

Al has a broad automotive business background, including leadership experience in sales, marketing, and technology with established and start-up companies in the United States and internationally. His commercial focus has been with automotive OEM brands, supply chain and dealerships delivering disruptive products, and technologies that create significant value for partners and customers. Responsible for leading TPI‘s National Account activity, Al leads the company’s efforts in business development.

Rob Emerick is a 20-year veteran of the automotive aftermarket and motorsports business, focusing on integrated brand marketing, licensing and sales programs across multiple business and consumer product segments. Rob currently provides executive leadership for all ongoing marketing efforts and national account sales as Vice President of Marketing at Tire Profiles. While serving as Vice President of Licensing at Action Performance Companies, Rob was able to work with an executive team to develop a $400 million publicly traded motorsports merchandise business, as well as provide representation for several top tier motorsports teams. Rob co-founded a full-service marketing agency, Victory Management Group, and has provided marketing and sales management for a variety of clients, including General Motors, Ford Motor Company, 3M Corporation, International Speedway Corporation and Lowes.

Scott Rea began in the automotive world in 1987 at Newgen Services and has continued to focus on Fixed Operations solutions that help drive results in the dealership world. Currently focuses on helping dealers increase Alignment and Tire sales with the TreadSpec and Groove Glove programs at Tire Profiles.